Here are the overall top ten searches according to Google in 2018:

1. World Cup
2. Avicii
3. Mac Miller
4. Stan Lee
5. Black Panther
6. Meghan Markle
7. Anthony Bourdain
8. XXXTentacion
9. Stephen Hawking
10. Kate Spade

You can see the full list along with slice & dice your data here, on Google’s page. Try changing the country to your own country and comparing the data to other countries – of family members, friends etc. Very interesting stuff.

Last but not least – always use Google Trends to research topics you’re interested in. Feel free to contact me if you’re not sure how to use it.